Click & Mortar Marketing Startegy  Business and Marketing Strategies
 for the 21st Century
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      Services:  Marketing Strategy | New Products / Innovation | Internet Marketing | Business Strategy | Business Planning 


Resources  - E-commerce Web Sites  -  Key Indicators, Features, Functions and More

Operations - KPI
    Monthly Visits
    Monthly Unique Visits
    Conversion Rate
    Average Ticket
    Total SKUs on Web
    Number of States Sales Tax Collected in

Customer Satisfaction
    Browser Satisfaction
    Purchase Intent Score
    Multichannel Web Value Index

Marketing
    Search Engine Shoppers
    New Shoppers
    Return Shoppers
    Monthly E-Mail Campaigns
    E-Mails With Incentives
    E-Mails With Links to Social Networks
    Rank In Category
    Number of Affiliates
    SEO Effectiveness
    Share of all Top 500 E-commerce Sales
    Share of all E-Commerce Sales


Performance - Web Site
    Response Time
    Site Availability
    Consistency

Shopper Profile
    Female
    Male
    Age 25 or less
    Age 26 to 34
    Age 35 to 44
    Age 45 to 54
    Age 55 and up
    Annual Household Income $30,000 or less
    Annual Household Income $30,001 to $60,000
    Annual Household Income $60,001 to $100,000
    Annual Household Income More Than $100,000

Payment Systems
    American Express
    Bill Me Later
    Deferred Payment
    Discover
    eBillme
    eLayaway
    Electronic Check
    Google Checkout
    MasterCard
    PayPal
    PayPal Express Checkout
    Private Label Credit Card
    RevolutionCard
    Stored Value Cards
    Visa


Shopping Engines & Marketplaces
    Amazon
    Become.com
    Bing
    Buzzillions.com
    eBay
    FindGift.com
    Google Product Search
    Like.com
    Microsoft Live Search Cashback
    PriceGrabber.com Inc.
    Pronto Inc.
    Shop.com
    Shopping.com
    ShopWiki.com
    Shopzilla Inc.
    Smarter.com
    Sortprice.com
    WinBuyer Ltd.
    Yahoo Shopping

Social Networks
    Facebook
    LinkedIn  
    MySpace
    Twitter
    YouTube

Web Site Features & Functions
    360 Degree Spin
    Affiliate Program
    Auction
    Blogs
    Catalog Quick Order
    Color Swatching
    Coupons / Rebates
    Customer Reviews
    Daily / Seasonal Specials
    Dynamic Imaging
    E-Mail A Friend
    Enlarged Product View
    Frequent Buyer Program
    Frequently Asked Questions
    Gadgets
    Guided Navigation
    Interactive Catalog
    Interactive Kiosks
    Mapping
    Mash-ups
    Microsites
    Mobile Commerce
    Mouse Over
    Online Circular
    Online Gift Certificates
    Outlet Center
    Pre-Orders
    Product Comparisions
    Product Customization
    Product Ratings
    Product Recommendations
    Product Wikis
    Registry
    RSS Feeds
    Site Personalization
    Social Networking
    Store Locator
    Syndicated Content
    Top Sellers
    Videocasts
    What's New
    Widgets
    Wish List
    Zoom

Mobile Commerce
    Advanced Search
    Click-to-Call
    Consistency
    Contact Us Form
    Customer Reviews
    Featured Products
    Keyword Search
    Mapping
    Mobile Commerce URL
    Platform
    Product Images
    Response Time
    Shopping Cart
    Site Availability
    Store Locator
    Zoom

Customer Service
    Account Status / History
    Buy Online / Pickup In-Store
    Click to Call / Click to Talk
    Currency Converter
    Estimated Shipping Date
    Express Checkout
    Live Chat / E-Mail
    Free Return Shipping
    Order Confirmation
    Order Status
    Rain Checks
    Real-Time Inventory Check
    Pre-Paid Labels
    Shipping Cost Calculator
    Shipment Tracking
    Toll-Free Number
    Ship to Mulitple Addresses






    
 

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