Resources
- In the News
eBay
Aim to Hit Amazon Where It Hurts — Same-Day Deliveries - eBay
Marketplaces:
The eBay Now service — available in San Francisco, New York, Silicon
Valley, and, as of today, Chicago — lets shoppers order from local
chain stores such as Target and Best Buy through an app. Delivery is
promised within an hour or so. In the cities where it’s available, the
service seems like a win-win for both eBay and brick-and-mortar
retailers, who together are offering a delivery option that Amazon does
not — and that Amazon is poorly positioned to ever provide if it stays
dependent on its large warehouses, operating outside of city centers.
Wired
10/22/2013
In 2013 Booz & Company's annual study of the world's 1000 largest
corporate R&D spenders examines the digital enablers of the
innovation process.
Booz
Global Innovation 1000 and Digital Enablers 10/2013
Social Media Marketing - Pinterest Goes Into Lockdown: Plans
Three Huge Product Launches This Summer
This summer, hot social media startup Pinterest seems to be copying the
idea. A source close to the company tells us that in the next 30
to 60 days, Pinterest plans to launch three massive products: an
official API, an iPad app, and an app for Android. Pinterest, a
site where users can save and share images and links, has the resources
to go on this kind of attack. It's in the process of raising $100
million or so at a $1.5 billion valuation, and for the past few weeks
it's been hiring like crazy – poaching talent from Apple, Google, and
lots from Facebook.
Business
Insider 06/14/2012
Holiday Fear Mixed in With Cheer
- November and December account
for a large slice of stores' annual sales, according to the National
Retail Federation that was 23% for discount chains, 24% for department
stores and 28% for jewelers last year. Consumers are using more
technology to research exactly what they want to buy before stepping
into a store. Read more about Best Buy, Amazon, Walmart, Target,
Limited, Zale, Gap.
WSJ
11/21/11
Over 47%
of CMOs Planning on Spending More than 25% of Budgets in 2012 on
Digital: “I’ve doubled
my digital spend in 2012 vs. 2011. New consumer targeting tools
and platforms are working for us”. “Our agency wanted us to move to
over 40% digital but we are looking at 30% ups from 20% in 2011.” “A number
of new projects in early 2012 for iPad and Mobile apps for
customers. I’ve actually moved dollars in 2012 from marketing
programs to customer service programs because that will have the
biggest positive impact on our brands.”
CMO Club 11/19/2011
E-Commerce
Growing Fast. Between 2004 and 2010, U.S. retail e-commerce
spending grew from $66 billion to $142 billion, according to comScore
Inc. For 2011 the total is expected to jump to $162
billion. The estimates are that one-third of U.S. shoppers'
holiday purchases will be ordered online this year.
Wanted: Chief,
E-Commerce MBAs WSJ 11/15/11
Walmart.com
Goes Click & Mortar in
SoCal with Walmart.com Store for the Holidays.
NBC
san diego
11/11/11
Marketing, Strategy and Analytics - The
Landscape by Click & Mortar
Plans, Strategies, Budgets, Profits, Score Cards, Leadership, Goals, ROI
Analytics, Insights, Market Research, Innovation, Segmentation,
Customer Needs
Primary Research (extensive quail/quant), Secondary Research, Online
Communities, Statistics
Measurement Tools, Dashboards, Market Share, Share of Voice, Program
Goals, Projections
Marketing Models, Optimization, Personalization, Alternative Testing,
Hypothesis
Best Practices, Guidelines, Processes, Standards
Thought Leadership, Panels, Conferences, Lectures, Presentations,
Business Development
Organization, Supervising, Training, Mentoring, Counsel, Incentives
Marcom, PR, Media, Social Media, Direct Mail, E-Mail, Events
Branding, Positioning, Advertising, Umbrella Brand, Retail Brands
Growth Strategies, Marketing Programs, Integrated Marketing
Online/Digital – Web Analytics, Websites, Insights, Research, Adv,
Content, SEM, SEO, Tests,
Rules, Deals, Agency Partners, Corporate Data,
Digital Data, Partner Data, Visualization,
Real-time, Automation, Engagement, Influencers,
Fans, Alerts, Integration, Text Analytics, Geo
Launches, Buzz, Sentiment Analysis/Brand Monitor,
Crowdsourcing, Mobile, Social Media, Blogs, Forums, News,
Referrals,
Recommendations, Challenges/games, Loyalty, Communities,
Feedback, Ideation, etc.
Multichannel - Touch points: Store, E-commerce,CRM, E-mail,
Communications, Contact Center,
Mobile, Buzz, Social Media (facebook, youtube,
twitter, pinterest, linkedin, flickr ….), Multimedia, Conversion,
Funnel, Path,…
New Products Launch, New Services, New Programs, Opportunities.
Market Trends, Competitors, SWOT, Differentiation, Economic Trends,
Portfolio Analysis
Customer Engagement, Customer Satisfaction, Loyalty/Reward Programs,
Retention
Pricing, Price Points, Average Selling Prices, Promotions, Packaging,
Sales
Cross-Functional, Partnerships, Contracts, Digital Governance, Roles
Analytics Tools :
Omniture, Google Analytics, Social Media (Listening, Engagement,
Analytics), Sysomos, Radian6, Crimson Hexagon, Multivariate Modeling,
SAS, SPSS, Excel, PowerPoint, Access, MySQL, Databases, HTML,
Programming, etc.
Click & Mortar:
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