Click & Mortar Services

Business and Marketing Strategies
for the 21st Century

Services: Marketing Strategy | New Products / Innovation | Internet Marketing | Business Strategy | Business Planning

Click & Mortar works very closely with clients. We encourage the participation of our clients in our projects. We conduct interviews inside and outside the company, and we balance real world experience with data-driven analyses.
We build winning strategies starting with an understanding of customer needs, company's core capabilities, market environment and competitors. We look for the best opportunities, and we consider our clients' strengths and challenges.

We help companies in successfully executing strategies through a disciplined well-proven approach. We have assessed the best practices in strategy development and planning for successful execution in various areas. We help our clients use the best practices and implement strategies.

We believe that successful businesses have to add value to customers, innovate, maintain focus internally, have a competitive advantage and be profitable. We work with you to help your company achieve success.

We offer various marketing, strategy, planning, innovation, internet and market assessment services.

Find a brief overview of our services below. A brief overview of our fees can also be found below.

Areas of Expertise

Marketing Strategy Integrated marketing plan Market positioning Market segmentation Acquisition and Retention programs Multi-channel Strategies Offering customization Market research Gap analysis Go to market strategies - sales National roll-out plans Trade shows and demos Event planning Selection of partnerships Market assessment Branding strategy - see below New product development - see below Rewards programs Pricing strategy - see below	Business Strategy Business strategies and strategic issues Growth strategy - US and Global Change management - turnaround New business opportunity assessment Business model evaluation and formulation Budget optimization Corporate wide resource allocation Competitive strategies - sustainable Strategic outsourcing Strategy development process Best practices in strategy development Partnerships and alliances Strategic entry barrier analyses Benchmarking studies Customer-driven strategies New business development processes	Business Planning Cross-functional work plans Business unit plans Corporate wide plans Business planning process Best practices in strategy and planning Planning for successful execution Goals and mission Success metrics and alignment Balanced score card process Resource allocation process Marketing and sales planning New products and services plans Business growth plans New ventures planning Part-time business planning support program
Selected Projects	Selected Projects	Selected Projects
Branding Brand positioning Strategic positioning Value proposition and benefits Messages and attributes Name selection Brand identity Web site objectives Web site content Sales collateral Pricing Competitive pricing Cost of product and service Pricing rational Introductory pricing strategy Promotions and discounts Basic and bundle strategies Value pricing Channel pricing Selected Projects - Branding	Internet Marketing Digital strategy Digital insights Integration online-offline strategies Multichannel Strategies / Omni-channel Branding strategy and corporate identity E-commerce Upselling and cross-selling Agile commerce - multiple touch points Multi-channel commerce - omni channel Multi-channel content Click and Mortar strategy Customer acquisition Conversion Analytics, Tracking, Online Surveys Testing strategies Optimizing Micro Customer Segments - Market Segmentation Website content development and design Website redesign, updating and maintenance Search engine optimization SEO and SEM Multimedia – Video, Audio, Flash Internet buzz Social media marketing - Web 2.0: Facebook, Twitter, YouTube, Pinterest, LinkedIn, etc. Email marketing campaigns Copywriting, photography Website hosting Data-base management, CRM Sales support, up-selling and cross-selling Demos Best practices Growth strategy - US and global Competitive strategy New business development	New Products/Innovation Innovation process - fomenting innovation Digital Insights for Innovation Crowd Sourcing for Innovation Innovation Programs Opportunity assessment - value-added products Development of new products and services Research of customer needs and preferences Pricing of products and services New product and new service plans Testing of new products and new services Partnerships - potential partner assessment Introduction of new products Branding of new products Marketing communications Marketing programs Event planning for new products Channel selection Partnership contracts Outsourcing strategy Innovation sessions Innovation training
Selected Projects - Pricing	Selected Project	Selected Projects

We provide great Value to our clients:

Consultant Work Experience	Our Fees Boutique Specialized Consulting (lower infrastructure expenses)	Large Consulting Firm and Agency Fees For the same work (higher infrastructure expenses)
Experience 5 to 10 years	$150/hour to $225/hour	$250/hour to $350/hour
Experience 10 to 20 years	$200/hour to $300/hour	$300/hour to $500/hour
Experience over 20 years	$250/hour to $400/hour	$450/hour to $1000/hour

Project length: 1 month or more

Micro Consulting Projects - Rapid Access to Expertise

$4,000 Monthly Retainer for up to 16 hours a month. For only $4,000 you can retain Click & Mortar and take advantage of our deep expertise during the month, gaining access to up to 16 hours of consulting or project work. Additional hours can be obtained at hourly rates and must be approved. This plan works best when you need support and advice for new projects, ongoing projects, or need expertise on a biweekly basis. You can use your time by e-mailing requests, obtaining advice on phone calls or up to a couple of onsite meetings.

We also assist companies as their Part-time Strategy Officer or Marketing Officer through Once-a-Week Retainers.
Consult us for more information about these opportunities.

Project Based pricing is also available. Request a proposal.

Contact Click & Mortar
We offer a range of management consulting services. For additional information, please contact us.