Lucy has
worked with
many companies delivering results on a variety of assignments.
Recently, she has worked on projects for the development of growth
strategies, multi-channel
strategies, online-offline
integration, digital strategies, retail
brands, marketing
strategies, brand strategies, innovation, new
businesses, acquisition
and
retention programs, and budget optimization. Her
projects resulted in superior
revenue growth, selection of best alternatives,
superior execution of marketing strategies, well-positioned brands,
well integrated online-offline marketing and innovative
customer-centric products and services.
Prior
to Click & Mortar, Ms. Cimino was the Executive Director of
Marketing
Strategy and Business Development for “e-business” with IBM. In
this
position, Ms. Cimino was responsible for the development of marketing,
brand and business strategies for launching a new business and new
brand for IBM:
“e-business”,
a key strategic initiative that led to an increase of almost 100% in
IBM's
stock price. E-business was mentioned as one of the best
strategies
and product line introductions in IBM's history, by Lou Gerstner in his
book, and led to IBM turn-around. Ms. Cimino also had
responsibility for
new
business development, business planning, alliances, market and
competitive
intelligence, and market research for “e-business” at IBM. Among
her various activities, she led the development of a business strategy
and business plan for “e-business” leadership, as well as the
assessment of best
practices
and the identification of opportunities for new products and services
in
all the e-business areas, which included: customer relationship
management,
supply chain management, e-commerce,
e-procurement, e-collaboration
and knowledge management. She also led the assessment of
opportunities
for Online Communities and Pervasive Computing, and the development of
integrated marketing strategies and programs to build a new
contemporary
image for IBM through the “e-business” brand.
Prior
to joining IBM, Ms. Cimino was the Director of Corporate Strategy and
Business
Development for Galileo, the company that develops and hosts travel
procurement
software for United Airlines and other travel related companies--the
first
industry to embrace the Internet-- where she reported to the company's
CEO. Galileo was formed by a Consortium of airlines led by United
Airlines. As part of her activities, Ms Cimino directed a product
functionality review to prioritize the development of new software
features,
led a customer satisfaction survey with airlines, hotels and rental car
companies, developed a new strategy and planning process for the
company, assessed growth opportunities for Galileo's Advertising
products and trends in advertising on the Internet. During
the time that Ms. Cimino worked with the company, Galileo
successfully
filed for an IPO. Ms. Cimino also worked as the Director of
Strategy
for Ameritech/ATT where she led teams in a start-up business, in new
business development activities, and in the development of business,
marketing
and competitive strategies. She worked with communication
products
for people in motion at Ameritech.
Earlier
Ms. Cimino worked as a management consultant with the firm of Booz,
Allen
& Hamilton in its Strategy and Marketing Practice performing
corporate, business
and marketing strategy assignments for major companies including
Sears/Kenmore,
Whirlpool, Matsushita/Panasonic, General Motors, Sara Lee and Amoco
Services and Retail.
Her projects had high impact on growth and profitability for these
companies.
Ms. Cimino was invited to join Booz, Allen & Hamilton after her
MBA.
Prior
to her MBA, Ms. Cimino worked in marketing for more than 5 years.
She held various positions including Marketing Assistant and Marketing
Analyst in Product Management, Senior Analyst of Competitors’
Strategies,
and Manager of Market Research for New Products with Unilever.
She
was also an Intern in Product Management with Johnson & Johnson,
assessing opportunities and developing marketing plans for new
products.
Ms.
Cimino holds an MBA from the Kellogg Graduate School of Management at
Northwestern
University, where she majored in strategy, marketing, economics,
international
business and organizations, and graduated with distinctions. She
has a Bachelor's
degree
in Business Administration with majors in marketing and finance from
FGV-SP--Harvard equivalent and the
top-ranked undergraduate school in BR--and graduated with the highest
GPA in
her
class, summa cum laude.
Ms.
Cimino leads TopGradAlumni, an organization of Alumni of the Top
Graduate Business Schools, and serves on various Alumni functions with
Northwestern University's
Kellogg Graduate
School of Management.
LucyCimino@clickmortar.com
(312) 856-1131
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