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Marketing Strategy Integrated marketing plan Market positioning Market segmentation Acquisition and Retention programs Offering customization Market research Gap analysis Go to market strategies - sales National roll-out plans Trade shows and demos Event planning Selection of partnerships Market assessment Branding strategy - see below New product development - see below Pricing strategy - see below |
Business Strategy Growth strategy - US and Global Business strategies and strategic issues New business opportunity assessment Business model evaluation and formulation Strategic outsourcing Corporate wide resource allocation Competitive strategies - sustainable Strategy development process Best practices in strategy development Partnerships and alliances Strategic entry barrier analyses Benchmarking studies Customer-driven strategies New business development processes Change management - turnaround |
Business Planning Cross-functional work plans Business unit plans Corporate wide plans Business planning process Best practices in strategy and planning Planning for successful execution Goals and mission Success metrics and alignment Balanced score card process Marketing and sales planning New products and services plans Business growth plans New ventures planning Part-time business planning support program |
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| Branding Brand positioning Strategic positioning Value proposition and benefits Messages and attributes Name selection Brand identity Web site objectives Web site content Sales collateral Pricing Competitive pricing Cost of product and service Pricing rational Introductory pricing strategy Promotions and discounts Basic and bundle strategies Value pricing Channel pricing |
Internet
Marketing Branding strategy and corporate identity Website content development and design Website redesign, updating and maintenance Search engine optimization SEO Integration online-offline E-commerce Click and Mortar strategy Customer acquisition Conversion Analytics, Tracking Testing strategies Optimizing Multimedia – Video, Audio, Flash Internet buzz Social media marketing - Web 2.0 - LinkedIn, Twitter, Facebook, etc. Email marketing campaigns Copywriting, photography Website hosting Data-base management, CRM Sales support, up-selling and cross-selling Demos Best practices Growth strategy - US and global Competitive strategy New business development |
New
Products/New Businesses Opportunity assessment - value-added products Innovation process - fomenting innovation Development of new products and services Research of customer needs and preferences Pricing of products and services New product and new service plans Testing of new products and new services Partnerships - potential partner assessment Introduction of new products Branding of new products Marketing communications Marketing programs Event planning for new products Channel selection Partnership contracts Outsourcing strategy Innovation sessions Innovation trainning |
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Projects - Branding Selected Projects - Pricing |
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