Click & Mortar Marketing Startegy  Business and Marketing Strategies
 for the 21st Century
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 Services:  Marketing Strategy | New Products/New Businesses  | Internet Marketing | Business Strategy | Business Planning 
 
Click & Mortar works very closely with clients.  We encourage the participation of our clients in our projects.  We conduct interviews inside and outside the company, and we balance real world experience with data-driven analyses. 

We build winning strategies starting with an understanding of customer needs, company's core capabilities, market environment and competitors.  We look for the best opportunities, and we consider our clients' strengths and challenges. 

We help companies in successfully executing strategies through a disciplined well-proven approach.   We have assessed the best practices in strategy development and planning for successful execution in various areas.  We help our clients use the best practices and implement strategies. 

We believe that successful businesses have to add value to customers, innovate, maintain focus internally, have a competitive advantage and be profitable.  We work with you to help your company achieve success. 

We offer various marketing, strategy, planning, innovation, internet and market assessment services. 

Find a brief overview of our services below.

Areas of Expertise


Marketing Strategy
Integrated marketing plan 
Market positioning 
Market segmentation 
Acquisition and Retention programs 
Offering customization 
Market research 
Gap analysis 
Go to market strategies - sales 
National roll-out plans 
Trade shows and demos 
Event planning 
Selection of partnerships 
Market assessment 
Branding strategy - see below 
New product development - see below 
Pricing strategy - see below 


Business Strategy
Growth strategy - US and Global
Business strategies and strategic issues
New business opportunity assessment 
Business model evaluation and formulation 
Strategic outsourcing
Corporate wide resource allocation 
Competitive strategies - sustainable 
Strategy development process
Best practices in strategy development 
Partnerships and alliances
Strategic entry barrier analyses 
Benchmarking studies 
Customer-driven strategies 
New business development processes 
Change management - turnaround 



Business Planning
 Cross-functional work plans 
 Business unit plans 
 Corporate wide plans 
 Business planning process 
 Best practices in strategy and planning 
 Planning for successful execution 
 Goals and mission
 Success metrics and alignment
 Balanced score card process 
 Marketing and sales planning 
 New products and services plans 
 Business growth plans 
 New ventures planning 
 Part-time business planning support program 



Selected Projects Selected Projects Selected Projects

   
Branding
Brand positioning
Strategic positioning
Value proposition and benefits
Messages and attributes
Name selection
Brand identity
Web site objectives
Web site content
Sales collateral


Pricing
Competitive pricing
Cost of product and service
Pricing rational
Introductory pricing strategy
Promotions and discounts
Basic and bundle strategies
Value pricing
Channel pricing

Internet Marketing
Branding strategy and corporate identity
Website content development and design
Website redesign, updating and maintenance
Search engine optimization SEO
Integration online-offline
E-commerce
Click and Mortar strategy
Customer acquisition
Conversion
Analytics, Tracking
Testing strategies
Optimizing
Multimedia – Video, Audio, Flash
Internet buzz
Social media marketing - Web 2.0 -
     LinkedIn, Twitter, Facebook, etc.

Email marketing campaigns
Copywriting, photography

Website hosting
Data-base management, CRM 
Sales support, up-selling and cross-selling
Demos
Best practices
Growth strategy - US and global
Competitive strategy
New business development
New Products/New Businesses
Opportunity assessment - value-added products
Innovation process - fomenting innovation
Development of new products and services
Research of customer needs and preferences
Pricing of products and services
New product and new service plans
Testing of new products and new services
Partnerships - potential partner assessment
Introduction of new products
Branding of new products
Marketing communications
Marketing programs
Event planning for new products
Channel selection
Partnership contracts
Outsourcing strategy
Innovation sessions
Innovation trainning


Selected Projects - Branding

Selected Projects - Pricing

Selected Projects



Selected Projects




 
Contact Click & Mortar
We offers a range of management consulting services.  For additional information, please contact us.

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