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Resources
- In the News
Walmart.com
Goes Click & Mortar in
SoCal with Walmart.com Store for the Holidays.
NBC
san diego
11/11/11
E-Commerce
Growing Fast. Between 2004 and 2010, U.S. retail e-commerce
spending grew from $66 billion to $142 billion, according to comScore
Inc. For 2011 the total is expected to jump to $162
billion. The estimates are that one-third of U.S. shoppers'
holiday purchases will be ordered online this year.
Wanted: Chief,
E-Commerce MBAs WSJ 11/15/11
Over 47%
of CMOs Planning on Spending More than 25% of Budgets in 2012 on
Digital: “I’ve doubled
my digital spend in 2012 vs. 2011. New consumer targeting tools
and platforms are working for us”. “Our agency wanted us to move to
over 40% digital but we are looking at 30% ups from 20% in 2011.” “A number
of new projects in early 2012 for iPad and Mobile apps for
customers. I’ve actually moved dollars in 2012 from marketing
programs to customer service programs because that will have the
biggest positive impact on our brands.”
CMO Club 11/19/2011
Holiday Fear Mixed in With Cheer - November and December account
for a large slice of stores' annual sales, according to the National
Retail Federation that was 23% for discount chains, 24% for department
stores and 28% for jewelers last year. Consumers are using more
technology to research exactly what they want to buy before stepping
into a store. Read more about Best Buy, Amazon, Walmart, Target,
Limited, Zale, Gap.
WSJ
11/21/11
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