Project Experience - New Products, Innovation and New Businesses
innovation programs to generate new ideas and new concepts.
Assessed digital insights. Selected best opportunities.
marketing mix for the best products/services.
best practices in open innovation.
- Developed business plan for selected opportunities.
the development of new products and services for various
Developed new product strategies and plans for new ventures that led to
successful introduction of new products.
as New Product Development Leader for new ventures. Assessed
and developed marketing and sales strategies and plans for new products
the assessment of major market players for new product
Selected potential partners. Developed alliances for
the development of roadmaps for the introduction of new products and
the impact of the internet on the use of wireless communications, and
for web appliances and other new web access devices.
the development of a strategy and action plan to launch a new business
for IBM: “e-business”. Analyzed market trends, opportunities and
competitive activity. Defined
mission, goals, key success factors, key strategic initiatives and
implementation plans. Presented the "e-business" strategy to
groups. The success of the strategy was recognized internally and
externally by Wall Street analysts.
was mentioned as one of the best strategies and product line
introductions in IBM's history, by Lou Gerstner in his book, and led to
an increase of almost 100% in IBM's stock price in 1998/99 and
turnaround of IBM.
the assessment of the portfolio of internet offerings throughout
Identified white spaces in the "e-Business" product portfolio.
partnership opportunities to fill the gaps in the product line.
the assessment of best practices, and market opportunities for new
in the areas of Pervasive Computing and Online Communities.
a market research and segmentation study focusing on the purchasing
of buyers of Internet products for IBM. Based on the results of
research, new offerings were developed for selected "e-business"
including: E-Collaboration, E-Commerce, Supply Chain Management,
Relationship Management and Knowledge Management.
the growth opportunities for Galileo's Advertising products, and the
in advertising on the Internet. Recommended the introduction of
Advertising products for the company.
a product functionality comparison of Galileo and major competitors to
identify strengths and weaknesses, develop sales material, prioritize
product development and formulate product strategies.
a cross-functional team in a start-up business that included various
products at Ameritech. Created market entry and
strategies. Developed strategic scenarios, financial evaluations
of alternatives and market tests. Presented recommendations to
president and vice-presidents. Recommendations were
alternatives and developed strategies for entering the Long Distance
in a cross-unit team at Ameritech.
strategy for extension of product usage including promotion,
claims and new packaging for Johnson & Johnson.
analyzed the market and proposed positioning for a new product for
marketing research activities with new product managers at
Designed and supervised marketing research projects ensuring quality,
results and successful new products.
qualitative and quantitative market research projects for the
of new products at Unilever including: test of concept, product, mix,
advertising, name, image, habits and attitudes, needs, market mapping
market pre-test simulation models. Directed approximately 60
for Unilever. Projects resulted in the successful introduction of
new products, effective advertising campaigns, product cost reductions
and identification of new market opportunities.
studies of competitors’ strategies, gathering and analyzing data,
in market entry strategy for Unilever.
the successful development and launch of new products, domestically and
internationally. Adapted products for international markets and
country-specific marketing materials.
new product strategies and plans at Suzano. Evaluated market
and alternative strategies. Conducted marketing research for:
name, packaging, customer needs, pricing and advertising among
a channel strategy for the introduction of a new product at
Prepared a marketing plan to support the entry of new distributors in
market. The strategy was very successful and led to significant
share gain for the company.
portfolio of products and recommended product discontinuation and new
resulting in increase in profitability. Analyzed the company's
product development process and designed a faster new process.