Great
work in marketing strategy and selection of brands and messages to be
used
in e-business. It is impacting all our marketing communication
materials. Vice President, Marketing - IBM
Lucy developed an excellent review of our business and led
the senior
management team into consensus on the strategy that we should take
going
forward. President, Business Unit - Ameritech/ATT
Ms.
Cimino brought to the business a wide focus on strategy. She is
very
thorough and brought discipline to strategy development.
Vice President, Finance - Ameritech/SBC/ATT
Lucy
is able to absorb a large amount of information quickly, and transform
it into strategy. She is very good at organizing people, issues
and
action items to get the job done. Director, Product
Marketing
- Ameritech/SBC/ATT
We
were all very impressed with Ms. Cimino's valuable insights and advices
on our business issues. She is very sharp. CEO,
Online Company
Lucy did an excellent job in developing the brand
positioning and all
marketing materials for launching our new line of products. President
- Consumer Products Company
The
strategy work developed by Ms. Cimino was outstanding--the best I have
ever seen--and we were so convinced of the direction that we should
take
that the implementation of the strategy happened very quickly. Vice
President, Marketing - Liquid Carbonic
Lucy developed a very well thought-out strategic planning
process
that
engaged all our managers and taught us how to think strategically. Director,
Technology Center - Liquid Carbonic/Praxair
In
my 30 years with the firm, I have never seen a client team clapping
hands feverishly in a final presentation as it occurred in her
Sears-Whirlpool
marketing strategy project. Partner - Booz Allen &
Hamilton
Louis V. Gerstner Jr., CEO of IBM talks about the
huge positive impact of the e-business strategy at IBM, in this
video of his Interview by Charlie Rose. Go
to the last 4
minutes of the video. Louis V. Gerstner, Jr., Former
Chairman And Chief Executive Officer, IBM / Author, “Who Says
Elephants Can't Dance? Inside IBM's Historic Turnaround”
