Books and Papers

•   Growth Strategies and Innovation Processes.   Request a recent paper on the subject.   Click here to request a paper.
•   Multichannel, Click and Mortar Strategies - Leveraging experiences Across Channels and providing a superior Customer Experience.   Click here to request a paper.
•   Digital Strategies - Generating Insights and Digital Strategies  -  Click here to request a paper.
•   Using Digital Insights for Micro Segmentation and Targeting in Consumer Products and Retail  -  Click here to request a paper.
•   Private Brands / Retail Brands / Private Label Strategies  -  Click here to request a paper. 
  
•   Upselling and Cross-selling Strategies  -  Click here to request a paper.
•   Implementing the Strategy and Planning Processes described in the book:  "Execution - The Discipline of Getting Things Done".
•   Best Practices, Future Trends and Competitive Analysis  -  Click here to request a paper.
  

Ms. Cimino's Kellogg Book Group
           Recent Books Read by her Book Group: 
           "Lateral Marketing -  New Techniques For Finding Breakthough Ideas" by Philip Kotler and Fernando Trias de Bes.
           "Winning" by Jack Welch and Suzy Welch
           "Execution: The Discipline of Getting  Things Done" by  Larry Bossidy, Ram Charan
           "The 8th habit: From Effectiveness to Greatness" by Stephen R. Covey 
           "Good to Great" by Jim Collins 
           "Who Says Elephants Can't Dance? - IBM " by Lou Gerstner, Jr.
           "Blink" by Malcolm Gladwell
           "The Innovator's Solution: Creating and Sustaining Successful Growth" by Clayton M. Christensen
           "It's Your Ship" by D. Michael Abrashoff
           "Perfect Enough, Carly Fiorina and the Reinvention of Hewlett-Packard" by George Anders
           "Direct from Dell" by Michael Dell
           "First Break All The Rules - What The World's Greatest Managers Do Differently" by Marcus  Buckingham and Curt Coffman
           "Hug Your Customer" by Jack Mitchell
      

LINKS:       Ms.Cimino's MBA TopGradAlumni Events            e-Business Evolution            B2B e-Marketplaces               

Kellogg Speaker Videos:   www.kellogg.northwestern.edu/News-Events/Speaker_Videos.aspx

Scenarios:  Outsights "21 Drivers for the 21st Century"

News: In the News

Companies: Located in the Chicago Area and Top 100 Digital Companies in Chicago

E-commerce: E-commerce Web Sites  -  Key Indicators, Features and More

Various:   Retail and Online Sales in USA    Retail in Brazil